In 1999, a group passionate about international ecommerce came together to form E4X. The company introduced a patented technology that allowed ecommerce retailers to automatically present and settle transactions in the currencies its international visitors preferred, sheltering retailers and consumers transacting in different countries from foreign exchange rate volatility.

As the business matured, it became clear that impediments to cross border commerce went beyond currency to include payment, logistical and cultural aspects. In response, the company set about developing a complete, turnkey solution that easily allowed etailers to sell internationally.

FiftyOne Global Ecommerce was born in 2007 in response to the clear market need for a single full service provider of international ecommerce solutions and cross-border expertise. FiftyOne extends the E4X multi-currency legacy across each of the remaining components of the international ecommerce value chain, allowing U.S. merchants and their international customers to transact effortlessly. FiftyOne services span automated multi-currency merchandising, international payment processing, landed cost calculation, logistics and customs clearance facilitation, and international returns management.

As international expansion becomes a strategic imperative for retailers all over the world, at the same time the entire notion has finally become more accessible with the advent of FiftyOne, our dream of truly enabling international ecommerce is right in front of us and we are committed to helping all of us take advantage of it.